In June 2023, Apple showed off the Vision Pro. At that time, they mentioned it would be up for grabs in the United States in early 2024. Now that the new year has arrived, there’s still no word from Apple on when the Vision Pro will actually hit the market. Ming-Chi Kuo and Mark Gurman have hinted that the mixed-reality headset will be available in the country around late January or early February. But no exact date has been confirmed. That changes today with a fresh leak from China.
Wall Street Insights claims that Apple will release the Vision Pro for purchase in the US on January 27, 2024. It’s worth noting that this Chinese website, which mainly covers financial and business topics, hasn’t been reliable in leaking Apple information before. Therefore, it’s wise to take their latest report with a grain of salt.
January 27, 2024, lands on a Saturday, and Apple doesn’t typically drop announcements on weekends, as highlighted by Mac Rumors. They usually unveil stuff on weekdays to ensure it aligns with regular business hours, maximizing media coverage and the stock market response.
Perhaps Wall Street Insights is talking about January 27, 2024, in China. If that’s the case, it would be January 26, 2024, in the United States, which is a Friday. This aligns better with Apple’s history of dropping announcements on Fridays, making it a more fitting date for the Vision Pro to hit the shelves in the country.
The exact launch date might vary a bit, but looking at all the reports, one thing is certain—the Vision Pro is on schedule, and it’s set to be available in late January or early February this year.
The mixed-reality headset comes with a hefty price of $3,499, putting it out of reach for many. However, Samsung’s upcoming XR headset, developed in collaboration with Google and Qualcomm, is expected to be much more budget-friendly. There are also rumors that Apple is in the works for a more affordable version of the Vision Pro set to launch in 2026.
Mark Gurman suggests that Apple is talking internally about releasing a more affordable version of the Vision Pro, priced between $1,500 and $2,500. He mentions that Apple might skip the external display, similar to the one on the Vision Pro, to keep the cost down.