The 'Imagine' feature is based on generative AI, which takes any text prompt into images. This way, users can create AI-generated photos directly in their feed, Stories, and Facebook and Instagram profile pictures.
Users can now generate personalized chat themes in Messenger and Instagram DMs, giving a more personalized feel than just backgrounds and color schemes of text bubbles.
The feature allows the user to recreate their profile pictures in different AI-generated styles, such as super heroes or astronauts that enhance privacy and creativity.
Meta AI will begin recommending captions for Stories on Facebook and Instagram, and it can often be easier for a user to create interesting content by letting Meta AI do so.
Meta is testing a feature that creates images based on users' interest and trends, recommending to users the AI-generated images they can share in their feed.
Mark Zuckerberg, Meta CEO, emphasized that this Imagine feature is integrated across several services -Facebook, Instagram, and Messenger - and would reach even more users.