Elon Musk strikes again: TweetDeck becomes XPro; what’s neXt?

After the sudden disappearance of the Twitter bird from the web, Android, and iOS a few days back, the spread of ‘X’ is not entirely complete. In the latest rebranding spree, TweetDeck is now called “XPro”.

In what seems to be an ongoing process, the new branding has started to show on the landing page, while signed out, and as the site name. The URL, however, still reads tweetdeck.twitter.com. 

It appears that in the coming days, twitter.com too becomes x.com, and the changes may happen across the board.

It’s not just the branding but the work also feels incomplete on several other fronts, including the tagline which still reads: “A powerful, real-time tool for people who live on Twitter”, as reported by 9to5google.com.

At the bottom of the website, a link to “legacy XPro” still loads the pre-preview version of TweetDeck.

The XPro also does not have multi-user support, an essential feature for large accounts and brands. 

This is but the latest change in the series of rebranding and revamping of Twitter and its services under Elon Musk and CEO Linda Yaccarino.

After rebranding the social media app to X last week, the company changed “tweet” to “post” and “retweet” became “repost”. 

As of today, XPro doesn’t need a Blue subscription, but it is likely to change in the coming days as the company has already announced it earlier.

Under Musk’s reign, the company has also heavily changed its policies, including the blue tick subscription. 

With the iconic blue tick becoming purchasable, there has been a certain amount of dissatisfaction and even panic among users about potential identity theft.

The blue tick earlier afforded users a great of genuinity and allowed them to connect with their followers at a more personal level.

It is interesting to note that the rebranding spree came in the wake of Meta’s Threads launch, a Twitter equivalent with a touch of Instagram.

The Mark Zuckerberg-led company had also rattled Elon Musk as a legal notice was readily sent to Meta on copyright grounds.

Another upcoming update to X is likely to be a limited number of Direct Messages as the official account had posted last week that they will soon be implementing some changes to reduce spam in Direct Messages.

“Unverified accounts will have daily limits on the number of DMs they can send,” it said. 

It’s a new thing with X every day under Musk.