Sony launches new Bravia TV and home audio products

Sony is revamping BRAVIA as the go-to brand for movie buffs, aiming to elevate the home cinema experience to new heights. With the surge in streaming services, kicking back and watching movies at home has become a favorite pastime. Sony’s diverse range of products, from digital cinema cameras to professional monitors and headphones, has been embraced by film pros, giving Sony a deep insight into the cinema world and the vision of filmmakers and content creators.

The new BRAVIA takes your movie nights to the next level, making cinematic content feel even more real and bringing top-notch picture and sound quality right to your living room. It’s like bringing the magic of the big screen home with you. By bringing together TVs, soundbars, and other home audio tech under one roof, Sony wants to give customers a one-stop shop for that ultimate cinematic experience, complete with stunning visuals and immersive sound, just the way the filmmakers intended.

BRAVIA Theatre

Sony’s got some serious street cred in the film biz, from making top-notch cameras and monitors to getting involved in every step of film production and distribution. Drawing on that expertise, their new BRAVIA Theatre home audio lineup zeroes in on the gap between the cinema and home viewing experiences. They’ve been working hard on a bunch of cool projects to bring that same immersive audio you get at the movies right into your living room.

In cinemas, they’ve got the sound game down to a science, with specially crafted acoustics and speakers strategically placed all around, giving you that mind-blowing immersive experience. And guess what? With BRAVIA Theatre, you can bring that same cinematic sound right into your living room.

360 Spatial Sound Mapping

With Sony’s fancy 360 Spatial Sound Mapping tech, they’re basically conjuring up phantom speakers where there aren’t any real ones, like above or off to the side. This gives you a 360-degree sound experience tailored to your home setup, filling the room with audio from all angles just like you’re at the movies, no need for ceiling or wall speakers.

In the past, you needed both a soundbar and rear speakers to create those phantom speakers. But with the new BRAVIA Theatre Bar 9 and BRAVIA Theatre Bar 8, you can get that 360 Spatial Sound Mapping magic with just one soundbar. Plus, with BRAVIA Theatre Quad, you can amp up the surround sound even more with four slim speakers.

Sound Field Optimization

BRAVIA Theatre Products work seamlessly with Sound Field Optimization, a nifty feature that tunes each speaker to match your room’s layout. It basically figures out the best spot to place your system so you can feel that cinematic sound right in your living room.

Acoustic Center Sync

With Acoustic Center Sync, your sound system, like a soundbar, syncs up perfectly with your TV screen, making sure the sound matches the on-screen action perfectly. It’s like bringing that cinema setup right into your living room, where in theaters, the speakers are usually behind the screen.